Circular Economy

Sustainable development

A circular economy is based on renewable resources – either grown or circulated within the economy at high-value. The circular economy has no waste: only resources designed to be feedstock for other products. 
Circular economy

Circular economy - the way forward

We at Green Gain in Yorkshire, think that the circular economy is an exciting and inspiring vision of how we can we make, use and dispose of products in a resource-limited world. We believe that the economy will become much more circular as the costs of raw materials and environmental controls escalate and we are seeing early adopters – new entrepreneurs and big businesses alike – beginning to make great commercial successes from new products, new business models and new strategies based on circular economy opportunities. We expect many of these innovators to become the future market-leaders.


Some key features of circular economy thinking are (with credit to the Ellen MacArthur Foundation):
  • Whole system design: An effective circular economy for a product is much more likely to be achieved if all, or everyone involved in the product’s design, manufacture and use, are incentivised towards the same outcome

  • Design for end-of-life recovery: Repair, refurbishment and remanufacturing becomes much more commercially viable and prevalent when products are designed with this in mind

  • New business models: Selling the function of a product rather than the product itself means that the supplier retains ownership of the product and is incentivised to design for durability and end-of-life recovery. Other business models, based on sharing products between different consumers - and based on diverting end-of-life products before they reach a wheelie bin or skip - are rapidly gaining ground.
  • Diversity: A wide variety of circular economy solutions applied at different scales will provide a resilient and adaptable foundation

  • Biomimicry: Copying systems used in nature – seeing ecosystems as a template for a circular economy and its elements

  • Innovation: A mass migration from a linear to a circular economy will begin with a lot of invention, creativity, experimentation, entrepreneurship and collaboration. We are already seeing this happening and it’s inspiring!
Business support
Linear and circular economy
Green Grain has helped reduce our wastage, reduce our costs and more importantly allowed us to become more sustainable in our day to day operations. Thank you for all your work, you guys rock!

- Emma Jenkins, Creative Director, EJ Catering Ltd.
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Green Gain provides a number of unique service offerings to help you to gain a competitive advantage in the green economy.  The brochures below explain how we do this, click to download:

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At Green Gain, we offer sustainable development solutions to businesses in Yorkshire. Contact us on
info@greengain.co.uk for more details.

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